McDonald’s

- Big Mac Hero -

The world’s most classic burger, the Big Mac, wasn’t getting the love it deserved. We decided to rekindle the spark with a throwback video game designed to whet appetites for both classic nostalgia and a classic burger.

Packaging

We targeted influencers with retro-inspired game packaging reminiscent of old-school entertainment systems.

Media Strategy

Fast food lovers were invited to unlock the game through unique Snapcodes on cups in-store, as well as a limited 8-bit Snapchat lens.