McDonald’s

- Fries We Share -

These days, everyone seems to be obsessed with sharing – alas, more on social media than through human interactions. However, we still love to connect over food. For the holidays, McDonald’s brought people together by letting them share its most shareable food with distant family and friends.

Online Film

A social media film reminded people how we often bond over simple foods like fries, inspiring them to reconnect with distant loved ones across the country using McDonald’s unique mailable fry card.

Visual Identity

A custom visual identity utilizing McDonald’s brand cues and colors communicated the intimate bond we share over fries across packaging, digital and social assets.