Subaru

- XV Rescue -

The Subaru Impreza XV is the perfect car to explore the great outdoors. To launch it in the Australian market, we placed it at the heart of a rescue service that reached out to overworked Australians, offering to save them from the drudgery of their jobs and help rekindle a long-lost lifestyle. 

Driving Awareness

Strategically placed print and outdoor executions humorously acknowledged the symptoms of workplace mundanity and heightened awareness of this epidemic.

Online Boredom Tests

Interactive banners identified those suffering from severe work-induced boredom and drove them to our website.

Campaign Hub and Online Diagnosis 

Our online emergency centre offered a personal diagnosis based on a series of cognitive tests and an analysis of people’s Facebook profile.