Smirnoff

- Start Pure -

Smirnoff is one of the purest vodkas on the market. But purity in vodka can translate into a lack of taste, a notion that consumers have struggled with in the past. We gave purity a reason for being by equating mixed drinks to an art form and claiming that the best artistic creations always start from a pure, blank canvas.

Behind The Scenes

Packaging and Film Content

We collaborated with artists Beastman and Nanami Cowdroy on special edition packaging designs that showcased each artist’s interpretation of “creation from purity”. The packaging also drove people to a website where film content delved deeper into each artist’s creative approach and the inspiration behind the design. 

Outdoor

A simple yet striking poster campaign celebrated four signature cocktails (Mojito, Mule, Bloody Mary, Sunrise) that are best mixed with the purity of Smirnoff.