Arby’s

- Saucepocalypse -

Arby’s is a fast-food chain loved for its roast beef sandwiches and delicious sauces. However, quite a few customers seemed to have a beef with the sandwich-maker. More than a third of all Arby’s-related comments on social media lamented a lack of their famous sauces in times of need, spurring Arby’s to finally make them available for purchase in bottles. And because their sauce launch coincided neatly with Halloween, we celebrated both occasions with a social media-driven campaign that rejoiced in the end of “Saucepocalypse”.  

Fan Posters

During the week of Halloween, we created vintage-style movie posters inspired by fans’ social media posts.